A panel nobody reads
The logo sits under the stream, and the host never says what it does.
What we do about it
What we pay for is spoken use on the stream. The panel only supports it.
Influencer marketing
Shown live, so it has to work.
A live recommendation, with a tracked link, on a page that can handle the spike.
Request this workIs this you?
The problem
These are common reasons a business looks at this work.
The wrong category
The audience is large, and they are here for something they will never buy.
What we do about it
The category and recent streams are the filter. How many people are watching right now is not.
A code with no page
Chat has a code, and the site does not explain what you sell.
What we do about it
The page and the code exist before the broadcast.
The stream knocks the site over
Interest spikes, and checkout fails.
What we do about it
We check the site can cope before it goes live, not during the rush of viewers.
The work
What this can cover
Live works when the product can be used in front of people, and the path from chat to the page is already built.
The kind of work this usually covers.
The result we want
Being seen, clicks, leads, or sales — one main result, written down before anyone is hired.
Who should see it
Who must see what you sell, on which app, and what the post should make them do.
A look at rivals
Who already talks to that buyer, and which creator styles are already tired.
The page check
The page the post will use. If that click cannot become a lead or a sale, this round waits.
Choosing creators
A shortlist with a reason for each name, not a dump of follower counts.
Audience and fake-follower check
Country, and whether the likes look bought. A large fake audience is a no.
Tone check
Whether a paid message can sit in their usual posts without looking pasted on.
The posting plan
Who posts what, when, and which link or code belongs to them.
What they may say
What they may say, what they must not, and a clear note that it is a paid post. You approve it.
Contracts
The fee, what they deliver, the dates, the right to reuse the post, and permission to run it as an ad if we might.
Tracking setup
A unique link or code per creator, into a page we control.
Dates
A window, not a hope that they post sometime this month.
Launch
Posts go live when the page and the code are actually ready.
Changes while it runs
While it is live, attention and any extra spend move to the creators who are producing the action.
Reports
How many people saw it, as background. Clicks, leads, and sales by creator. A note on who is worth hiring again.
What to do next
What to repeat, what to drop, and whether the content can be reused as an ad.
Approach
How we work with you
Find the buyer, check creators against that buyer, agree the terms, approve the content, launch with tracking, and shift toward whoever produces the result.
Timing and the final list of what is included go in the proposal, before any work starts.
Tell us the jobExamples
In practice
Size is a tool. These are the bands we actually mean. We still hire for the audience, not the label.
Nano, about 1,000–10,000
A specific audience. Useful when trust and a tight topic matter more than how many people see it.
Micro, about 10,000–100,000
Enough reach to move a result, and still close enough that a recommendation can be believed.
Mid-tier, about 100,000–500,000
A launch-sized audience that is not yet a giant name.
Macro, about 500,000–1 million
A wide audience, if the page, the stock, and the tracking can handle it.
Mega, about 1–10 million
A big public push. Only when what you sell still makes sense to a wide audience.
Celebrity, about 10 million and up
Rare, expensive, and the wrong default. Used when the job is to be widely known, and the rest is ready.
Examples
In practice
We pay for use on the stream, not for a sticker.
A segment on the stream
The product is part of the broadcast for a set window of time.
Chat and panels
Support for the spoken mention. Never the only thing they deliver.
Codes
A code for that creator, when the purchase happens later.
The saved video
The link stays after the live ends, because some people watch the next day.
A good fit
Who it is for
The same kind of work can help a shop, a clinic, a factory, a school, or an office. Fit depends on the business.
Where it shows up
Fashion and beautyFood and drinkHealth and wellnessFitnessSoftware and appsShopsHotels and restaurantsSchools and trainingBanks and financeLocal services
Business types
New companiesSmall businessSells to businessesSells to the publicSells from its own siteLarge companies
The team
Who does it
These are the roles on the project. One person may cover more than one.
Your main contactProject managerPlannerCreator finderCreator contactContent checkerResults checker
Why us
Why this
Use, not a logo
If it cannot appear on the stream, this is the wrong place.
The right category
A huge audience in the wrong game is not your audience.
The site is ready
We check the page before the broadcast.
Tracked
Codes and links, not a feeling about the chat.
Before you call
Questions
What do we get from a Twitch creator?
The product used or shown live, a link or code that is spoken and pasted, and the saved video left up with that link. A quiet panel is not the package.
How do you measure a live stream?
Clicks and codes during and after the broadcast, then leads or sales. How many people were watching at once is background.
What if the product is not a game?
It can fit if it can be used on stream without stopping the show. If it cannot be shown, pick another place.
Do you script the streamer?
We give the facts and the moment to use them. We do not hand them a commercial to read over the broadcast.
Can the site handle the spike?
We check the page, and the checkout or form, before the stream. A campaign that knocks the site over has failed.
What happens to the saved video?
The link stays in the description. Some of the result arrives the next day, and it is still that creator’s result.