A paragraph as an ad
The feed moved on.
What we do about it
One line, one link, one thing you sell.
Paid advertising
A short ad in a fast feed.
A short paid message in a fast feed, judged by the click through to a lead or a sale.
Request this workIs this you?
The problem
These are common reasons a business looks at this work.
Goals that only buy replies
You paid for replies. The site saw nothing.
What we do about it
Clicks to your site only, then judged on the lead or sale after the click.
The wrong crowd
A popular topic attracts people who will never buy.
What we do about it
Words and accounts chosen because those readers are buyers. If they are not here, we do not launch.
The profile as the destination
The post points at you and leaves them there.
What we do about it
A page that repeats the line in the post.
Campaigns that buy followers
A larger audience of people who did not ask to be sold to.
What we do about it
We do not buy followers.
The work
What this can cover
X is blunt and fast. It works when what you sell fits in a line, and the reader is really there. Otherwise it is an expensive argument.
The kind of work this usually covers.
A fit check
If the buyer does not use this feed, the recommendation is not to spend.
One-line ads
What they get, why it matters, and the link. A thread only when that writer’s readers finish them.
Clicks to your site
The goal is a visit to a specific page. Reply goals and follower goals stay off.
Words and accounts they read
Topics and accounts your buyer actually reads, not the loudest topic on the site.
A matching page
The line in the post is the headline on the site.
A short limit
A cost cap and a date to stop. X does not get months of “learning.”
Reports
Clicks, cost per lead or sale, and a clear stop or continue. Reposts are not revenue.
Approach
How we work with you
Say it in one line, send them to a page, and stop if the cost per result never gets near the target.
Timing and the final list of what is included go in the proposal, before any work starts.
Tell us the jobExamples
In practice
A narrow set of jobs. An account that runs forever is usually a leak.
A clear product for other businesses
You can describe the reader, and the post can be a sentence.
A launch
A short run around news, not a permanent cost.
People who already visited
People who already hit the site, once, with the same promise.
What we skip
Follower campaigns, reply campaigns, and topics that attract people you cannot sell to.
A good fit
Who it is for
The same kind of work can help a shop, a clinic, a factory, a school, or an office. Fit depends on the business.
Where it shows up
Software sold to businessesMediaAdvice firmsLaunches
Business types
New companiesSells to businessesSmall businessLarge companies
The team
Who does it
These are the roles on the project. One person may cover more than one.
Your main contactProject managerAd buyerAd makerResults checker
Why us
Why this
A line, not an essay
The feed will not read a long speech.
Clicks, not applause
Goals that only buy replies are refused.
A quick no
If the buyer is not here, we will not invent a presence.
The same promise on the page
The post and the page match.
Before you call
Questions
Is X a good place to advertise?
For some products sold to businesses, for launches, and for audiences who already talk there. It is a poor default. We say no when the buyer is elsewhere.
Do you pay for replies and likes?
No. We buy clicks to a page, and we judge leads or sales. Replies are not a result.
How long should we test?
A short run with a spending cap. If the cost per result is nowhere near the target, we stop.
Do you write the posts?
Yes. Short, specific, and approved before they spend.
Where do the ads send people?
To a page that repeats what you sell. Not to a profile, and not to the bare homepage.
Will you run a follower campaign?
No. Buying followers does not buy customers.