A script they just read
The segment sounds like an ad and gets skipped.
What we do about it
The facts, and the claims they must not make. Not a script they read word for word.
Influencer marketing
Time to show the product.
A creator shows the product, with time to demonstrate it and a link in the description.
Request this workIs this you?
The problem
These are common reasons a business looks at this work.
The link is the homepage
What the video showed is nowhere on the site.
What we do about it
A unique page address in the description and on the link in the video, to a page that matches the demo.
The wrong kind of videos
A huge account whose recent videos are unrelated.
What we do about it
The last videos have to sit in the category. Subscriber count is only a rough first sort.
The mention is too late
It sits after most viewers have left.
What we do about it
Where it sits in the video is part of the deal, not a surprise.
The work
What this can cover
YouTube is where a product people think about can be shown. The link has to catch the person who is convinced an hour later.
The kind of work this usually covers.
The result we want
Being seen, clicks, leads, or sales — one main result, written down before anyone is hired.
Who should see it
Who must see what you sell, on which app, and what the post should make them do.
A look at rivals
Who already talks to that buyer, and which creator styles are already tired.
The page check
The page the post will use. If that click cannot become a lead or a sale, this round waits.
Choosing creators
A shortlist with a reason for each name, not a dump of follower counts.
Audience and fake-follower check
Country, and whether the likes look bought. A large fake audience is a no.
Tone check
Whether a paid message can sit in their usual posts without looking pasted on.
The posting plan
Who posts what, when, and which link or code belongs to them.
What they may say
What they may say, what they must not, and a clear note that it is a paid post. You approve it.
Contracts
The fee, what they deliver, the dates, the right to reuse the post, and permission to run it as an ad if we might.
Tracking setup
A unique link or code per creator, into a page we control.
Dates
A window, not a hope that they post sometime this month.
Launch
Posts go live when the page and the code are actually ready.
Changes while it runs
While it is live, attention and any extra spend move to the creators who are producing the action.
Reports
How many people saw it, as background. Clicks, leads, and sales by creator. A note on who is worth hiring again.
What to do next
What to repeat, what to drop, and whether the content can be reused as an ad.
Approach
How we work with you
Find the buyer, check creators against that buyer, agree the terms, approve the content, launch with tracking, and shift toward whoever produces the result.
Timing and the final list of what is included go in the proposal, before any work starts.
Tell us the jobExamples
In practice
Size is a tool. These are the bands we actually mean. We still hire for the audience, not the label.
Nano, about 1,000–10,000
A specific audience. Useful when trust and a tight topic matter more than how many people see it.
Micro, about 10,000–100,000
Enough reach to move a result, and still close enough that a recommendation can be believed.
Mid-tier, about 100,000–500,000
A launch-sized audience that is not yet a giant name.
Macro, about 500,000–1 million
A wide audience, if the page, the stock, and the tracking can handle it.
Mega, about 1–10 million
A big public push. Only when what you sell still makes sense to a wide audience.
Celebrity, about 10 million and up
Rare, expensive, and the wrong default. Used when the job is to be widely known, and the rest is ready.
Examples
In practice
The shape follows how much explanation the product needs.
A segment in their video
A section inside a video people already came to watch. The product has to belong in it.
A full review
The whole video is the product, when buyers expect a test.
Shorts
A short opening that points to the long video or the page. Not the only film if what you sell is complicated.
Links under the video
The links that catch someone who is ready later. Saying a web address out loud is not enough.
A good fit
Who it is for
The same kind of work can help a shop, a clinic, a factory, a school, or an office. Fit depends on the business.
Where it shows up
Fashion and beautyFood and drinkHealth and wellnessFitnessSoftware and appsShopsHotels and restaurantsSchools and trainingBanks and financeLocal services
Business types
New companiesSmall businessSells to businessesSells to the publicSells from its own siteLarge companies
The team
Who does it
These are the roles on the project. One person may cover more than one.
Your main contactProject managerPlannerCreator finderCreator contactContent checkerResults checker
Why us
Why this
Show it, do not just announce it
If it cannot be demonstrated, another app is a kinder choice.
Their voice
We give the facts. We do not hand over a commercial to read.
Links where people look
The description, the link in the video, and the page.
Tracked by creator
You can see who sent the buyers.
Before you call
Questions
A segment, or a whole video?
A segment when the product fits a video they were already making. A whole video when buyers expect a full test. We do not default to the more expensive one.
How are YouTube creators measured?
A unique link per creator, then leads or sales. Views explain the mention. They do not replace the result.
Do you write a script for them?
We give the facts and the limits of the claim. A word-for-word script is how these segments get skipped.
What about the description link?
It is part of what they deliver. It points at a campaign page, not the homepage.
Can the video become an ad?
If the right to reuse it is in the contract before filming.
Where should the mention sit?
Where their audience is still watching. That spot is agreed. It is not left to the end of a 20-minute video.