Ads on a weak product page
The click is expensive, and the images or title cannot get the sale.
What we do about it
Fix the product page before spending more. The ad cannot outrun a bad photo.
Paid advertising
Show up when people shop on Amazon.
Ads on Amazon for products that can already make the sale, read after fees.
Request this workIs this you?
The problem
These are common reasons a business looks at this work.
Automatic campaigns left running
You pay for nearby searches that never lead to a sale.
What we do about it
Keep what sold, block what only got clicks, and move winners into campaigns you control.
A result that ignores profit
The figure looks fine until fees and the cost of the product.
What we do about it
A minimum based on what you keep, not on Amazon’s default target.
Your name hides the rest
Defending searches for your name makes the account look efficient.
What we do about it
Your name is reported alone. Other product campaigns are judged on their own.
A new product with no reviews
Spend cannot invent trust.
What we do about it
We will not pretend ads fix a product nobody has bought yet.
The work
What this can cover
On Amazon, the product page gets the sale or it does not. Advertising a product that cannot get the sale is just rent.
The kind of work this usually covers.
Which products
Profit after fees, reviews, stock, and whether the search can be won. Not every version of a product gets a budget.
Sponsored products
Ads on a product in search, aimed at keywords and at other products, with blocked searches from the search report.
Automatic campaigns as research
Used to find searches, not as a permanent plan. Winners move into a campaign you control. The rest are blocked.
Brand ads
Sponsored brands: a headline and a set of products, when a broader search should land on the brand.
Display ads
Ads to past shoppers, and ads on related products, after search is clean.
A brand page on Amazon
A simple page on Amazon when the range needs a home the ad can point at.
Notes on the product page
Title, main image, price, and bullet points flagged when they are why the click fails.
Profit reports
Spend against what you keep. Searches for your name, and other searches, stay apart.
Approach
How we work with you
Start with products worth defending. Keep the searches that buy. Stop paying for the rest.
Timing and the final list of what is included go in the proposal, before any work starts.
Tell us the jobExamples
In practice
We add a type when the product page and the results justify it.
Sponsored products
The usual starting point. A product in search, judged on profit.
Brand ads
A headline and several products, for a search the brand can hold.
Display
Past shoppers and related products, after search is under control.
A brand page
A page on Amazon the ad can point at.
A good fit
Who it is for
The same kind of work can help a shop, a clinic, a factory, a school, or an office. Fit depends on the business.
Where it shows up
Everyday productsBeautyHomeFoodElectronicsSupplements, where the claims are legal
Business types
SellersCompanies that supply AmazonBrands that also sell on AmazonSmall product rangesLarge product ranges
The team
Who does it
These are the roles on the project. One person may cover more than one.
Your main contactAmazon ads specialistProduct page editorResults checker
Why us
Why this
The product page is part of the job
We will not spend more on a page that cannot get the sale.
Search reports get read
Automatic spend with nothing blocked is how product lists lose money.
Profit, not only a tidy figure
A figure that ignores fees is not a result.
Your name stays visible
Defending your name is not the same as finding a new customer.
Before you call
Questions
Which Amazon ads do you manage?
Sponsored products first. Those are the ads on a single product in search. Then brand ads and display, when the product page and the results justify them. A brand page on Amazon when the range needs a place to land.
Do you write the product pages?
We flag the title, images, and price when they are why the ad fails, and we can rewrite the sales parts. Rewriting every product page is priced as its own job.
What return should we expect?
It depends on profit and the category. We set a minimum from fees and what you keep, not from a borrowed average.
Can you advertise a product with no reviews?
You can spend. It rarely gets the sale. We would rather fix the page than pretend ads invent trust.
Who owns the account?
You do. We work inside the account access you control.
How do you treat automatic campaigns?
As research. Searches that sell move into a campaign you control. Searches that only spend get blocked.