A thread nobody finishes
The instructions were a blog post.
What we do about it
One post and one link, unless that writer’s readers are known to finish threads.
Influencer marketing
A trusted person posts it.
Someone their readers trust, saying what you sell, with the click tracked.
Request this workIs this you?
The problem
These are common reasons a business looks at this work.
The wrong reputation
A large account tied to fights that will stick to you.
What we do about it
Reputation is checked before the fee is discussed. A big audience does not outweigh the risk to your name.
No link, or the wrong one
The post sends people to a profile.
What we do about it
A unique page address for what you sell, in the post.
A claim you cannot defend
A bold claim runs ahead of the product.
What we do about it
You approve the words. Made-up claims do not go out.
The work
What this can cover
X works when a specific reader trusts a specific writer. We hire for that, limit the claim, and measure the click.
The kind of work this usually covers.
The result we want
Being seen, clicks, leads, or sales — one main result, written down before anyone is hired.
Who should see it
Who must see what you sell, on which app, and what the post should make them do.
A look at rivals
Who already talks to that buyer, and which creator styles are already tired.
The page check
The page the post will use. If that click cannot become a lead or a sale, this round waits.
Choosing creators
A shortlist with a reason for each name, not a dump of follower counts.
Audience and fake-follower check
Country, and whether the likes look bought. A large fake audience is a no.
Tone check
Whether a paid message can sit in their usual posts without looking pasted on.
The posting plan
Who posts what, when, and which link or code belongs to them.
What they may say
What they may say, what they must not, and a clear note that it is a paid post. You approve it.
Contracts
The fee, what they deliver, the dates, the right to reuse the post, and permission to run it as an ad if we might.
Tracking setup
A unique link or code per creator, into a page we control.
Dates
A window, not a hope that they post sometime this month.
Launch
Posts go live when the page and the code are actually ready.
Changes while it runs
While it is live, attention and any extra spend move to the creators who are producing the action.
Reports
How many people saw it, as background. Clicks, leads, and sales by creator. A note on who is worth hiring again.
What to do next
What to repeat, what to drop, and whether the content can be reused as an ad.
Approach
How we work with you
Find the buyer, check creators against that buyer, agree the terms, approve the content, launch with tracking, and shift toward whoever produces the result.
Timing and the final list of what is included go in the proposal, before any work starts.
Tell us the jobExamples
In practice
Size is a tool. These are the bands we actually mean. We still hire for the audience, not the label.
Nano, about 1,000–10,000
A specific audience. Useful when trust and a tight topic matter more than how many people see it.
Micro, about 10,000–100,000
Enough reach to move a result, and still close enough that a recommendation can be believed.
Mid-tier, about 100,000–500,000
A launch-sized audience that is not yet a giant name.
Macro, about 500,000–1 million
A wide audience, if the page, the stock, and the tracking can handle it.
Mega, about 1–10 million
A big public push. Only when what you sell still makes sense to a wide audience.
Celebrity, about 10 million and up
Rare, expensive, and the wrong default. Used when the job is to be widely known, and the rest is ready.
Examples
In practice
As short as what you sell allows.
A single post
The usual choice. What they get, the reason, and the link.
A short thread
Only when the product needs steps, and this writer’s readers finish them.
A comment on proof
They comment on a result or a page. That is more believable than an announcement.
A small paid boost
A little spend behind a post that already sent buyers.
A good fit
Who it is for
The same kind of work can help a shop, a clinic, a factory, a school, or an office. Fit depends on the business.
Where it shows up
Fashion and beautyFood and drinkHealth and wellnessFitnessSoftware and appsShopsHotels and restaurantsSchools and trainingBanks and financeLocal services
Business types
New companiesSmall businessSells to businessesSells to the publicSells from its own siteLarge companies
The team
Who does it
These are the roles on the project. One person may cover more than one.
Your main contactProject managerPlannerCreator finderCreator contactContent checkerResults checker
Why us
Why this
Reputation is checked
A large account that will embarrass the brand is not a bargain.
Short copy
If it needs a thread, we say so. We do not hope.
You approve the words
The claim is not made up on the day.
Clicks are the score
Reposts do not pay the invoice.
Before you call
Questions
When is an X creator worth it?
When your buyer already reads that person, and what you sell can be said in a post. If they need a demo, use a format that has time.
Who writes the post?
We agree the facts and the limit. Their voice stays theirs. You still approve the line.
How is it tracked?
A unique link per creator. Reposts are not reported as revenue.
What about risky accounts?
We flag the reputation before you hire them.
Can we put money behind the post?
After it has earned clicks, and only with the rights.
Do you buy threads by default?
No. A single post is the usual choice. A thread has to earn its length.