Spend without good leads
The budget leaves. New customers do not.
What we do about it
Separate searches for your name from other searches, read the words people typed, and send the useful ones to a page that matches.
Paid advertising
Show up when people search.
Ads shown when someone searches for what you sell, and stopped when they cost too much.
Request this workIs this you?
The problem
These are common reasons a business looks at this work.
Each lead keeps costing more
The same setup gets more expensive, and nobody has changed what you sell.
What we do about it
Block wasted searches, test the ads, and fix the page. Raising what you pay is the last move, not the first.
A home-made account that swings
Some weeks look fine because searches for your name carried them.
What we do about it
Rebuild the layout so each kind of search has its own result.
Suggestions that only spend more
The screen keeps asking for looser matching and higher budgets.
What we do about it
We accept a change only when it improves the cost per result. We write down the ones we refuse.
No idea what drove the sales
Clicks are counted. Sales are not, or they are counted twice.
What we do about it
One definition of a lead or sale, in the ad account and in your reports, tested with a real lead.
Rivals sit above you
Paying more than them, without a better page, just buys a more expensive loss.
What we do about it
The ad and the page come first. We raise what you pay per click only where the search is worth it.
Shopping clicks, few purchases
The product list sends people to a listing that does not get the sale.
What we do about it
Titles, price, and images are checked before we spend more. Searches that never buy get blocked.
The work
What this can cover
Google is where people write down what they want. The work is to buy the right searches, match the page, and refuse the automation that only makes the bill larger.
The kind of work this usually covers.
Account check
The layout, what counts as a lead or sale, wasted searches, and whether searches for your name are holding up the report.
How campaigns are split
Your name, other searches, past visitors, and shopping stay apart, so a winner and a loser are not averaged together.
Keywords and how tightly they match
Groups by what the person wants. Blocked searches from the first week. Loose matching only when the recorded sale is trustworthy.
Ad text tests
The promise in the ad is the promise on the page. Two or three angles, not a drawer of leftovers.
What you pay, and the budget
A target cost per lead or sale. Budget moves toward what is under it, and off what is not.
The page the ad opens
One clear promise per topic, proof near the top, and a form or product that matches the ad. Weak pages do not get more spend.
Recording the result
The lead, booking, or purchase — once. Checked against a test. Not counted twice.
Tests
Ads, pages, and audiences changed one at a time, so you know what moved the cost.
Who sees the ads
People already shopping for this, and your own visitors, where that helps. Ads to past visitors are reported apart from ads to new people.
Reports
Spend, searches, cost per result, and the change we made. Not a chart of how many times the ad was shown.
Approach
How we work with you
Check the account, set the layout, build it, then improve it each week. More spend is a decision after the cost is acceptable.
Timing and the final list of what is included go in the proposal, before any work starts.
Tell us the jobExamples
In practice
A type is turned on when what you sell, and the tracking, can support it. A messy product list does not get Shopping ads just to look complete.
Search
People typing the problem or the product. The core of most accounts. Your name and other searches stay apart.
Display
Places you would actually want to appear, usually people who already visited. Wide display ads to strangers, left on by default, are how budgets vanish.
Shopping
A product list with clean titles, prices, and a checkout that already gets sales.
YouTube
When a film can explain what you sell, and the page can catch the click. Views are not the goal.
Mixed ads
Performance Max is Google’s type that mixes search, video, and display. We use it after the recorded sale is trustworthy and the pictures match what you sell. Not as a way to avoid reading the searches.
Past visitors
People who already visited, in their own campaign, with a cap so they cannot hide what a new customer costs.
Local
For a real place and a real distance around it. Not a national campaign with a city name in the headline.
A good fit
Who it is for
The same kind of work can help a shop, a clinic, a factory, a school, or an office. Fit depends on the business.
Where it shows up
ShopsLocal servicesSoftwareHealthSchools and trainingHotels and restaurantsAdvice firmsHome servicesProperty
Business types
New companiesSmall businessSells to businessesSells to the publicSells from its own siteLarge companies
The team
Who does it
These are the roles on the project. One person may cover more than one.
Your main contactProject managerAd buyerAd makerResults checker
Why us
Why this
A plan before more spend
The cost target and the page exist before the budget is raised.
Your name is reported alone
Cheap searches for your name cannot hide a losing campaign.
Suggestions are optional
We refuse the ones that only spend more.
You own the account
Spend is visible. The fee does not grow because the spend did.
Before you call
Questions
How much should we spend on Google Ads?
Enough to learn which searches lead to a lead or a sale over a few weeks, and never more than you can afford for each one. We start smaller than Google suggests. We raise spend only on what stays under that cost.
How long until Google Ads produces results?
Search can bring leads in the first days, if what you sell and the page are ready. Judging whether the cost is acceptable takes longer than the first lead. Shopping and video need the product list, or the film, before they can start.
How do we judge if the ads made money?
We compare sales with what you paid for the ads. A healthy result depends on your profit, not on a slide of averages. We set a minimum from what you keep after fees. We do not celebrate a result that loses money.
Do you charge a percentage of ad spend?
The management fee is agreed up front. It is not a percent that grows because we spent more. The ad money stays in your account, where you can see it.
Can you take over an existing account?
Yes. We check the layout, how leads and sales are recorded, and the searches you paid for, before we change what you pay. We do not throw away what already works.
How do you handle Google’s automatic suggestions?
We apply the ones that match the lead or sale we agreed to count. Many suggestions only increase spend. Those stay off.
Why do some clicks cost more than others?
Google scores how well the search, the ad, and the page belong together. It calls that Quality Score. A weak page or a vague ad makes the same click cost more. We fix the match instead of only raising what you pay.
Do you run ads in tightly ruled categories?
Only when you can legally advertise, and every claim can be proved. If the rules are strict, or the claim is weak, we do not launch it.
Will we have access to the account?
Yes. The account stays in your name. You can see the spend whenever you want.
How do you report?
Spend, the searches or campaigns that produced it, the cost per lead or sale, and what we changed. Searches for your name are reported on their own, so they cannot hide a losing campaign.